Launch your apparel line in 6 weeks.
Concept-to-shelf, as a service.
Design, manufacturing, photography, and ads. All engineered by one team, delivered on monthly subscription that keeps your line shipping every month after launch.
Book a CallConcept-to-shelf, as a service.
Design, manufacturing, photography, and ads. All engineered by one team, delivered on monthly subscription that keeps your line shipping every month after launch.
Book a CallNo designer, producer, or factory to hire.
You approve the designs.
Your customers buy the product.
We run everything in between.
Trusted at scale. Proof, not promises.
Lancelot Design Labs is the design and production engine behind BJJFanatics Gear: the merchandise arm of the world's largest BJJ instructional platform.
"I don't think about production anymore." Bernardo Faria · BJJFanatics
You've built something people care about. A following. A brand. A community. Now you want to turn that into product. The gap between "cool idea" and "product on shelves" is a department-sized problem.
To get there, you'd need:
That's not a freelancer. That's a department.
Running an academy? Your students want to rep your brand. You've thought about custom gear, maybe even tried it. But minimum orders, design costs, factory back-and-forth... that's not your job. It's ours.
AI generation + human refinement on every SKU. Taste, not templates.
Each launch ships with photography, ads, and marketplace listings. Same week.
All of this, for less than the cost of one full-time designer.
"A design studio cares about the deliverable. We care about the outcome."
We don't make pretty files. We build product operations that generate revenue. The deliverable is a side effect of the system.
"We don't guess. We go find out."
Colorway selection, supplier choice, design direction: every decision is backed by data, testing, and production intelligence. Not taste. Not trends. Evidence.
"We make it right."
Production goes sideways? We don't point fingers. We fix it. Transparently. Your brand reputation is ours, and we protect it like our own.
Bernardo Faria wanted a full merchandise operation for BJJFanatics. No design team. No production pipeline. No operational infrastructure. Just the brand and the audience.
"I just approve what I like and it shows up on the store." Bernardo Faria · Founder, BJJFanatics
| Line Item | In-House Cost | With Lancelot |
|---|---|---|
| Senior designer | $5–8K/mo | included |
| Production manager | $4–6K/mo | included |
| Factory sourcing | 3–6 monthstrial & error | day one |
| Ad creative team | $3–5K/mo | included |
| QC process | build it yourself | battle-tested |
| Total | $12–19K/mo + 6mo ramp | From $4.5K/mo |
| // You save$96K – $144K/year | ||
No. That's the whole point. We manage the factory, the techpacks, the QC, and the delivery. You never touch it.
Great. We can work alongside them or replace them entirely. Most clients find that our AI-powered volume + design intelligence replaces 2-3 people.
We specialize in combat sports (BJJ, MMA, Muay Thai, wrestling), but our infrastructure works for any sublimation sportswear brand.
6 weeks from kickoff to first product on shelves. First designs in 7 days, production-ready files in 14, factory turnaround ~30 days. Every month after that, the next drop ships.
Ongoing. The 6-week launch is week one of the subscription. After that, we keep producing — new SKUs, new colorways, new drops — at the cadence your brand needs. Clients typically run 20-60 SKUs/month with us indefinitely.
You do. 100%. Every design we create belongs to your brand.
Stop guessing. Stop hiring. Stop waiting.
6 weeks to launch. Every month after, the next drop ships. You press start.